Business concept and model

BIMobject’s marketing strategy

Design

1. ESTABLISH MARKETPLACE

▶  Digitize all building and interior products

▶ Build a community and generate downloads

▶ Analyze downloads to achieve targeted marketing using our analysis services

  • Digitize product data together with manufacturers. Attract users by offering high-quality and easily accessible product data that can be downloaded free of charge.
  • Downloads and user behavior provide valuable information about demand and market trends.
  • Target product marketing to interested users.

Connect

2. EXPAND AND BRING TOGETHER

▶ Bring together buyers and manufacturers via advanced Business Intelligence

▶ Simplify collaboration via digital projects

Development of advanced Business Intelligence solutions – intelligent market and business analysis software – enables BIMobject to effectively:

  • Link buyers and suppliers.
  • Develop cloud platforms for collaboration and communication related to construction and design projects.
  • Upload entire BIM models and projects to cloud platforms.
  • Offer attractive solutions for property owners.

Supply

3. SERVE AS AN INTERMEDIARY

▶ Be the digital middleman in purchasing

When construction companies or architects working on a project use BIM objects from the cloud-based platforms in design models, they can seamlessly send shopping lists and specifications to manufacturers or distributors. Meanwhile, manufacturers and distributors use the platforms to market their products and to access these lists. BIMobject thereby offers a simplified digital marketplace.

Revenue model

NETWORK EFFECTS

BIMobject
The value of using BIMobject solutions increases exponentially with growing user and manufacturer bases.

USERS

ARCHITECTS, ENGINEERS, CONSTRUCTION COMPANIES, DESIGNERS

User benefit:
Streamline the entire construction process through a “one-stop-shop” platform here users can search for and find exact and quality-assured BIM objects.

Business model:
Free.

Value for BIMobject:

Growing user base results in greater demand for objects
and more potential customers (leads) for manufacturers.

MANUFACTURERS

MANUFACTURERS OF BUILDING AND INTERIOR PRODUCTS

Customer benefit:
Fullservice platform that digitizes analog industries and increases international demand for the
manufacturers’ products.

Business model:

  • Project work – Services to create, maintain and upload BIM objects on behalf of manufacturers, property owners, and others. Project work is partially or fully billed in advance, while revenue accrues based on the timing of the work.
  • Subscription for web services – Manufacturers, property owners and partners pay to publish objects to the platform and for activated services such as the Hercules Cloud and BIManalytics.

Value for BIMobject:
The larger the database of objects, the greater the value for users.

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